视频消费产品营销负责人

Define and lead the product marketing strategy for Discovery surfaces across Meta's apps, including Feed, Reels, and content recommendation experiences

Develop deep audience and market insights to inform product strategy, surface prioritization, and positioning for discovery-related features and experiences

Influence product roadmaps and feature development by synthesizing consumer research, competitive landscape analysis, and behavioral data into actionable recommendations

Craft compelling positioning and messaging frameworks that articulate the value of Meta's discovery experiences to consumers, creators, and cross-functional partners

Lead end-to-end go-to-market planning for major discovery product launches, including goal-setting, success metrics, integrated campaign development, and cross-functional coordination

Partner with brand, channel, and growth marketing teams to develop outbound marketing strategies that drive awareness, engagement, and long-term retention on discovery surfaces

Serve as the strategic voice of the consumer within the Discovery product organization, ensuring user needs and market dynamics shape product decisions

Build and present executive-level narratives and strategic recommendations to senior leadership across product, marketing, and policy organizations

Lead and mentor other product marketers on the team, establishing best practices for insight generation, GTM execution, and cross-functional collaboration

Identify and frame complex, ambiguous problems across the discovery ecosystem and develop structured action plans that align stakeholders and drive measurable outcomes

10+ years of experience in product marketing, with a focus on consumer-facing products and close partnership with product teams

Experience developing and executing go-to-market strategies for consumer discovery, content, feed, or recommendation products at scale

Experience influencing product strategy and roadmap decisions through consumer insights, competitive analysis, and data-driven recommendations

Experience leading cross-functional initiatives and presenting strategic recommendations to executive audiences

Experience developing positioning, messaging, and integrated marketing campaigns for large-scale consumer product launches

Experience marketing algorithmic content discovery, social feed, or short-form video products (e.g., Reels, Feed, or equivalent surfaces)

Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience applying AI-powered tools or personalization technologies to consumer product marketing workflows or campaign development

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Meta builds technologies that help people connect, find communities, and grow businesses.

When Facebook launched in 2004, it changed the way people connect.

Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

Individual compensation is determined by skills, qualifications, experience, and location.

Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base compensation, Meta offers benefits.

Learn more about benefits at Meta.

Meta is proud to be an Equal Employment Opportunity employer.

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.

Take the first step toward a rewarding career at Meta.

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We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

If you need assistance or an accommodation due to a disability, fill out the Accommodations request form Notice regarding automated employment decision tools in New York City Learn more about this here.

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Experience developing and executing go-to-market strategies for consumer discovery, content, feed, or recommendation products at scale.