Internship CRM Europe

Support the development and execution of eCRM strategy across markets of Henkel Consumer Brands eCRM Europe. Take responsibility in implementing the eCRM strategy end-to-end across diverse areas such as brand activation, content and SEO, marketing automation, and consumer segmentation. Identify opportunities to improve eCRM performance by understanding consumer behavior across touchpoints. Collaborate closely with countries, partners, data analysts, and the brand team to ensure alignment and effectiveness of campaigns.

Currently enrolled in a Bachelor's or Master's program in Marketing, Business Administration, or a related field. Strong analytical skills and proficiency in data analysis tools. Excellent communication and collaboration abilities. Interest in eCRM, digital marketing, and consumer behavior.

Henkel is a global industrial and consumer goods company, operating in adhesives, beauty care, and laundry & home care sectors. This role focuses on eCRM strategy for its consumer brands in Europe.